My understanding is that the plies in tyres are laid up in certain directions. The plies overlap and are more likely unlap depending on which direction the major tangential force is applied. If a tyre is subjected to braking forces (usually greater on the front) the force is pushing the plies in an anti-clockwise direction when viewed from the left. When the bike is accelerating the forces through the rear tyre are applied clockwise viewed from the left. That is why tyres and arrows are marked so you can get the preferred direction correct for front or rear fitment. Some tyres are universal for rotation.