Since its unveiling of the new Gold Star last year, BSA has been the focus of much anticipation over the launch of the bike, which now appears to be one step closer after the signing of an agreement with a new UK distributor.
The historic manufacturer describes the deal between itself and Lukas Distributions as a “milestone” that brings the BSA Gold Star’s return “one step closer,” in a press release.
“The all-new Goldie, as it is affectionately known, inherits the soul of its forerunners and combines it with modern technology to deliver an authentic BSA riding experience,” BSA says.
“BSA is an authentic British brand and bringing it back to its homeland is our number one priority,” said BSA Director, Ashish Singh Joshi. “Luke’s extensive industry experience, drive, and determination made him the perfect partner for us in the UK and Ireland. Renewing a relationship that started over 110 years ago with Lloyd Cooper Motorcycles feels very fitting as we write the next exciting chapter of our history.”
“We’re looking forward to using our expertise in the motorcycle industry over the past two decades to build the UK’s best distribution company and dealer network. Our new distribution HQ in Coventry will be a real destination for every type of motorcyclist with the latest models, a heritage museum, and an on-site café, which is as close as it gets to where BSA started - a few miles away in the Midlands.”