1954 Vincent Sales Brochure

TouringGodet

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Interesting to see the list price of a Shadow at $1250 US. My father bought a new Shadow in Oct 1954. The dealer price was $1356. Plus state sales tax, insurance, finance charge, $1647 out the door.
 

Steve G

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Prices for some goods in those days were often higher in the western states.
I remember Schwinn bicycle ads around 1960 stating their prices were "Slightly higher in the west and the south."
 

TouringGodet

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For US manufacturers, true, the cost to ship goods within the US was a factor. Indian had a facility in San Francisco to receive Vincents for west coast dealers, in addition to Springfield or wherever. Who knows if it was just a dealer markup, or the extra shipping cost to San Fran.
 
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